BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
Laura McQuarrie — June 16, 2021 — Lifestyle
References: beatboxbeverages & adweek
Joining tropical punch, fruit punch, peach punch and other flavors from BeatBox Beverages is a new one called Cranberry Dreams and it's being introduced with the help of a viral TikTok star. Nathan Apodaca, also known as Doggface208, became a sensation during the pandemic for a video shared singing Fleetwood Mac’s “Dreams” and drinking Ocean Spray cranberry juice. In 20 hours, the video was viewed millions of times and sparked other users to creatively remix the video.
BeatBox Beverages is partnering with Apodaca for the debut of the new Cranberry Dreams flavor. Previously, the brand used to rely on music festivals and other large in-person events to promote its products but this collaboration promises to reach new audiences, especially at a time when many are still mixing their own drinks.
BeatBox Beverages is partnering with Apodaca for the debut of the new Cranberry Dreams flavor. Previously, the brand used to rely on music festivals and other large in-person events to promote its products but this collaboration promises to reach new audiences, especially at a time when many are still mixing their own drinks.
Trend Themes
1. Influencer Beverage Collaborations - Opportunity for beverage companies to partner with social media influencers for product launches
2. Event Marketing Alternatives - Opportunity for brands to explore new marketing strategies to replace traditional in-person events
3. Personalized Punch Creations - Opportunity for brands to offer customers the ability to create personalized punch flavor combinations
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to leverage social media to promote products and target new audiences
2. Marketing Industry - Opportunity for marketing agencies to assist brands in creating unique and innovative ways to reach consumers
3. Hospitality Industry - Opportunity for bars and restaurants to offer personalized punch options on their menus, inspired by the Cranberry Dreams trend
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