This ‘Batbus’ ad campaign for Germany’s ZDF television channel takes ‘busvertising’ to another level. Ad agency Kolle Rebbe of Hamburg created this little flying Batman kinetic model to promote the stations airing of ‘Batman Returns.’
A tiny caped crusader is attached to the vehicle’s window and as the bus gains speed Batman takes to the air. The riders have no idea that after they board the bus a superhero will appear in their window to make sure they safely arrive at their destination – and let them know about the upcoming movie premier on ZDF.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity for advertisers to use innovative and engaging methods, such as kinetic models, to capture consumers' attention and enhance brand awareness.
- Kinetic Marketing
- Potential for businesses to incorporate motion and movement in their marketing campaigns to create a unique and memorable experience for consumers.
- Surprise Marketing
- Chance for brands to surprise and delight consumers by implementing unexpected elements, like superheroes appearing in windows, to leave a lasting impression.
Where This Applies
- Advertising
- Opportunity for advertising agencies to explore new and creative ways to promote products and services through interactive and engaging campaigns.
- Film and Entertainment
- Potential for film and entertainment companies to leverage novelty advertising techniques, such as kinetic models, to generate curiosity and excitement around upcoming releases.
- Transportation
- Chance for transportation companies, like bus operators, to partner with brands and advertisers to incorporate interactive elements in their vehicles to enhance the passenger experience and create a unique selling proposition.
