Lingerie brand 'French Art of Loving' launched its new website with this Aubade 'Girl Next Door' campaign. Featuring three windows in three parts of Paris over the course of ten days, this sensual publicity stunt drew peeping toms in by the crowds.
Featuring exquisite exhibitionists dancing, drinking and primping, the Aubade 'Girl Next Door' campaign is definitely enticing attention. Watch the video to see how the publicity stunt played out.
Why This Trend Is Growing
- Sensual Silhouette Campaigns
- Fashion brands are adopting sultry and provocative marketing strategies to target a wider and younger audience by capturing their attention through social media influencers and publicity stunts.
- Experiential Advertising
- Brands are using immersive and interactive experiences such as pop-up stores, flash mobs and guerilla marketing techniques to create a deeper level of engagement with consumers.
- Virtual Lingerie Fittings
- As technology advances, lingerie companies are adopting AI-powered virtual fitting rooms to give a more personalized shopping experience to customers.
Industries Being Reshaped
- Lingerie
- Lingerie brands could leverage technological advancements to provide customers with a more personalized and immersive shopping experience.
- Fashion
- Fashion brands could explore exotic and unconventional advertising methods to capture the interest of the younger consumers who are more active on social media.
- Retail
- Retail companies could create memorable and engaging experiential shopping with pop-up stores, themed shops and other innovative technologies to increase footfall and sales.
