Argentinean aspirin ads released this month celebrate Bayer Aspirin’s 110th anniversary. Ad agency Young & Rubicam draws a parallel between the inventions of Albert Einstein, John Logie Baird, Orville and Wilbur Wright, and Bayer Aspirin to illustrate how a simple idea can change the world.
The Argentinean aspirin ads include humorous captions beneath each illustration that drive home the ad campaign's title message that, "A Simple Idea Can Change the World.' The captions also infer that simple ideas change the world no matter what headaches the challenge of making them real brings.
Why This Trend Is Growing
- Historical Reference Ads
- Advertising campaigns that draw parallels between a brand's history and noteworthy innovations in history.
- Simplicity Messaging
- Marketing efforts that utilize the idea of simplicity to convey how an uncomplicated idea can have a significant impact.
- Humorous Captions
- Ad campaigns that incorporate witty captions or clever taglines for added impact.
Industries Being Reshaped
- Pharmaceuticals
- Opportunities exist for pharmaceutical industries to leverage their histories by advertising campaigns that draw parallels between their brand and important milestones in history.
- Advertising
- Marketing agencies can focus on promoting the idea of simplicity and how simple ideas can lead to impactful solutions.
- Entertainment
- Humor plays a big role in advertising success and industries such as entertainment can leverage this by incorporating witty and clever messaging in their marketing efforts.
