California firm Gridnik Creative has designed a series of posters and t-shirts intended to combat teen pregnancy. Dubbed ‘The Abstinence Project,’ the anti-pregnancy ad campaign uses brightly colored graphics featuring Helvetica man figures, figures similar to those used on restroom doors.
Aimed primarily for college students, the ‘Abstinence Project’ takes an entertaining approach to pregnancy prevention by presenting alternate methods of ‘safe sex.’ While the methods will keep users safe from pregnancy, some of the suggestions are not STD safe.
Key Themes Behind This Trend
- Entertaining Pregnancy Prevention
- The trend of using entertaining and creative approaches to promote pregnancy prevention.
- Safe Sex Alternatives
- The trend of presenting alternate methods of 'safe sex' to prevent pregnancy.
- College Student Targeting
- The trend of focusing on college students as the primary audience for pregnancy prevention campaigns.
Where This Applies
- Advertising
- Disruptive innovation opportunities include creating innovative and attention-grabbing ad campaigns that promote pregnancy prevention.
- Education
- Disruptive innovation opportunities include developing engaging and interactive educational programs and resources for college students about pregnancy prevention.
- Clothing/apparel
- Disruptive innovation opportunities include designing and selling t-shirts and other apparel that promote pregnancy prevention and safe sex.
