'An Incredible Scoop' by Victoria's Secret goes behind the scenes to take a peek at what's coming up for the bra company's next campaign.
Featuring models Candice Swanepoel, Chanel Iman, Erin Heatherton and Rosie Huntington-Whiteley, this behind-the-scenes footage presents the models talking about their favorite bras and underwear pieces. Check out the featured video and see the 'An Incredible Scoop' by Victoria's Secret campaign for yourselves.
Implications - One of the best ways a company can generate attention for a product is by creating advertising that is highly sexually charged. The marketing will garner attention from curious men and women, fans of the brand, and the media looking to cover an exciting and controversial story. This widespread and diverse attention guarantees immediate brand awareness.
Key Themes Behind This Trend
- Sexually-charged Advertising
- Opportunity for companies to generate attention for their products by creating advertising that is highly sexually charged.
- Behind-the-scenes Footage
- Opportunity for companies to use behind-the-scenes footage to give customers a sneak peek of their upcoming campaigns.
- Model Endorsements
- Opportunity for companies to feature models in their advertising to potentially increase customer engagement and brand awareness.
Where This Applies
- Fashion
- Fashion companies can use sexually-charged advertising and model endorsements to promote their products and increase customer engagement.
- Beauty
- Beauty companies can use behind-the-scenes footage to give customers a sneak peek of upcoming campaigns and increase brand awareness.
- Media
- Media companies can cover sexually-charged advertising campaigns and generate conversation and controversy around the brand, potentially increasing public interest and curiosity.
