The Alis Skateboards campaign seamlessly integrates its logo into classic skateboarding scenes. More than that, it seamlessly integrates the skateboarders captured in each scene into the logo. Whether they and their boards mimic the letter 'L' or the letter 'S,' the word ALIS incorporates standard tricks to show just how relevant this brand is. The coloring is completely on point as well.
Shot by photographer Morten Bengtsson of JSB Photography, the Alis Skateboards campaign was art directed and copy written by Mikkel Møller. The images star renowned skateboarders Thomas Roupe, Ville Wester, Dannie Carlsen Is and Bjørn Lillesø. People will be attracted not only by the style showcased, but also by the star power of the models.
What Makes This Trend Stand Out
- Integrated Branding
- Opportunity for brands to seamlessly integrate their logos into different visual elements, such as scenes or objects.
- Athlete Endorsements
- Brands can leverage the star power of athletes to attract attention and build credibility.
- Creative Advertising
- Brands can explore innovative and visually appealing ways to showcase their products or services.
Sectors Adopting This
- Skateboarding
- Skateboarding industry can explore new branding strategies and collaborations to appeal to a broader audience.
- Sports Apparel
- Sports apparel industry can partner with athletes to create unique advertising campaigns that resonate with consumers.
- Photography
- Photography industry can experiment with creative concepts and collaborate with brands to capture visually captivating advertisements.
