The fantastical Lewis Carroll tale is known to most of the Western world, so the hype around the recent Disney movie meant that products behind Alice in Wonderland packaging would surely get noticed.
In collaboration with the film production company and Smart Brands, designer Jane Michna came up with a collection of tubes, bottles, boxes and labels that embody the otherworldliness of the story and the dark twist of the uncanny characters. Using the Red Queen, the White Queen, the Mad Hatter and Alice herself as inspiration for different toiletry products, the Alice in Wonderland packaging takes on an eldritch elegance that escapes from the charcoal black base shade. Sharp magenta and piercing whites define each item with a mesmerizing mystery that does very well to epitomize the Tim Burton movie.
What's Driving This Trend
- Fantasy Branding
- As consumers turn towards personalized and exclusive products, fantasy branding can be used to tap into the consumer's emotions and create engagement with the product.
- Film-inspired Branding
- Leveraging popular film franchises and creating product packaging inspired by them can generate attention from existing fan audiences and expand the target market for the product.
- Eldritch Elegance
- Combining dark and fantastical elements in product design can create a unique and captivating aesthetic, attracting consumers in the beauty and fashion industries.
Who This Affects Most
- Cosmetics
- Integrating fictional characters and storylines into cosmetics branding can create a memorability that sets it apart in a highly competitive and growing industry.
- Fashion
- Using fantasy branding in fashion can create a disruptive innovation opportunity to capture younger consumers through unique, story-driven product designs.
- Film Marketing
- By partnering with film production companies to create merchandise aligned with the movie's branding, companies can tap into existing fan bases and expand the marketing reach of the film and the product.
