The Alex Ciappara and Kevin Mertens F****** Young! Exclusive is captured by the lens of photographer César Segarra. The Request models portray tough hooligans and show off their rebellious side as they pose amidst an urban setting.
Sporting the latest in colorful streetwear styles, the model duo don the latest looks from Jeremy Scott's Fall/Winter 2012-2013 collection. Whether showing off their body ink, standing out in bold stripes or posing in eye-catching cartoon icon couture, the guys exude an undeniable amount of street swagger.
From Bart Simpson printed-sweater and scarves to winged sneakers, the Alex Ciappara and Kevin Mertens F****** Young! exclusive editorial highlights fun and daring menswear styles that stay true to designer Jeremy Scott's wild and unexpected aesthetic.
Key Themes Behind This Trend
- Streetwear Fashion
- Opportunity to disrupt the fashion industry by incorporating bold, colorful and unconventional streetwear styles into mainstream fashion.
- Cartoon-inspired Clothing
- Opportunity to disrupt the fashion industry by incorporating popular cartoon and pop culture icons into clothing designs.
- Alternative Masculinity
- Opportunity to disrupt traditional masculine fashion by embracing and promoting alternative expressions of masculinity through clothing design and marketing.
Where This Applies
- Fashion
- Fashion industry players can explore innovative ways to incorporate streetwear and cartoon-inspired designs into their lines, targeting a younger demographic.
- Advertising
- Advertising industry players can tap into the growing demand for untraditional and rebellious styles of clothing in consumer advertising campaigns.
- Media
- Media industry players can feature more diverse representations of masculinity in fashion editorials and advertising, promoting inclusivity and challenging traditional gender norms.
