The Aesop Yokohama and Shin-Marunouchi stores by Torafu Architects display the use of one material in two different ways. Employing a similar concept, these contrasting shop designs resemble two apothecary-inspired interiors.
Filled with the same material, these interiors feature Oriented Strand Board, made from compressing wood splinters. Often used for shelving and displays, the eco-friendly material is sleek and streamlined, serving as the perfect backdrop for the minimalist packaging synonymous with the Aesop brand.
While the Shin-Marunouchi shop displays OSB in a stone hue, the Yokohama interior fuses a deep green accent color with the lightly-toned material. The Aesop Yokohama and Shin-Marunouchi shops showcase the use of an eco-friendly and versatile Oriented Strand Board material in two differing ways that achieve the same sleek and modern look.
What's Driving This Trend
- Minimalist Store Interiors
- The use of one material in the Aesop Yokohama and Shin-Marunouchi stores highlights the trend of minimalist store interiors.
- Eco-friendly Materials
- The use of Oriented Strand Board in these shops showcases the trend of incorporating eco-friendly materials in retail spaces.
- Contrasting Designs
- The differing designs of the Aesop Yokohama and Shin-Marunouchi stores demonstrate the trend of creating contrasting aesthetics within the same brand.
Who This Affects Most
- Retail Design
- The streamlined apothecary-inspired interiors of the Aesop Yokohama and Shin-Marunouchi stores present disruptive innovation opportunities for the retail design industry by emphasizing simplicity and minimalism.
- Material Manufacturing
- The use of Oriented Strand Board in these shops opens up disruptive innovation possibilities for the material manufacturing industry through showcasing its versatile uses and eco-friendly properties.
- Brand Identity
- The contrasting designs of the Aesop Yokohama and Shin-Marunouchi stores offer opportunities for disruptive innovation in brand identity, allowing businesses to explore different aesthetics while maintaining their core image.
