Absinthe, or la fée verte (the green fairy) is perceived as one of the most exotic types of alcoholic drink around the world due to its taboo reputation in decades past.
Absinthe used to have hallucinogenic properties (the term 'the green fairy' comes from the visions people had when intoxicated from the vibrant brew) and was banned in many countries, but the modern absinthe sold in stores now doesn't contain the psychoactive drug, thujone. Absinthe only began being commercially distilled again in the US in 2007.
Because of its controversial nature, absinthe is highly coveted around the world, as are absinthe-inspired products, as seen in this cluster.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 24%
Freshness 8%
