Fashion does not exist in a vacuum, so the design of the London SS11 Dover Street Market store gives consumers an accurate appreciation for how its ensembles will integrate with the urban environment.
Going through its seasonal "Tachiagari" redesign, the clothing retailer has enlisted the help of Paco Rabanne for the shopfront window and carried out its trademark trade-like interior. Incorporating orange scaffolding, Johnnie-on-the-Spot change rooms and brick, concrete and wooden structural elements, the SS11 Dover Street Market brings the city streets inside with style.
Why This Trend Is Growing
- Urban Construction Fashion
- The integration of construction elements into high fashion creates an opportunity for disrupting both industries.
- Seasonal Store Redesign
- Seasonal redesign of stores can offer businesses an opportunity to incorporate trends and themes in innovative ways.
- Trade-like Interiors
- Incorporating industrial design elements into retail interiors provides an opportunity for disruptive innovation in the retail industry.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can benefit from incorporating urban construction elements in high-end fashion to create a new style and diversify their product offerings.
- Construction Industry
- Construction companies can explore the opportunity of partnering with fashion retailers to incorporate their styling expertise and creative ideas into construction site designs.
- Retail Industry
- The retail industry can explore innovative store designs by incorporating industrial and trade-like design elements that challenge traditional approaches and improve the customer experience.
