Groovy Gum Campaigns

The Mentos High Rider Spot Goes on Air

The Video production company Smuggler teamed up with London-based agency BBH (Bartle, Bogle, Hegarty) to create the awesome Mentos High Rider spot for the Mentos chewing gum 3 campaign, which is going on air in Germany this month. The plot shows a few cool guys trying to impress young women with their ’High Rider’ car .

Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3.

Video Production
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Creative Advertising
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Product Placement
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Who This Affects Most

Entertainment
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Automotive
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Consumer Goods
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SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 71%
Freshness 8%

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