Zarb is a champagne company well-known for its eccentric artsy bottles.
The company has released three new bottles entitled the 'Skin' series. Each bottle features different body parts: lips, belly button and a foot. Zarb takes seduction to another level with smooth sensual anecdotes that guarantee romantic night.
Champagne bottles have never looked more sexy.
Implications - Certain alcoholic beverages speak to a specific lifestyle, which determines who the companies are selling to. This has resulted in such common perceptions as Patron for parties and wine for dinner parties. The industry can expand by introducing new products that cater to a completely different demographic who may see the brands in a whole new light.
What's Driving This Trend
- Sensual Packaging
- The trend of sensual or erotic packaging design for alcoholic beverages is on the rise.
- Targeting Alternate Demographics
- Alcoholic beverage brands can target new demographics by introducing products that cater to different lifestyles and occasions.
- Artistic Bottle Design
- Companies can differentiate their brand by focusing on unique and artistic bottle designs that appeal to consumers beyond just the taste of the product.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverage industry can incorporate new packaging and design concepts to reach new markets and demographics.
- Luxury Goods
- Luxury brands can create unique and sensual packaging designs that add to the overall luxury experience of their products.
- Art and Design
- The art and design industry can partner with beverage companies to create innovative and beautiful packaging designs that enhance the aesthetic experience of consumers.
