‘Light Symphony’ by Cinimod Studio is a massive magical interactive LED-powered chandelier. Located in ‘The European,' a luxury shopping mall in Moscow, Russia, the installation is influenced by shopper input.
An LED touchscreen the size of a mall directory board, accessible to all by-passers, conducts the lights and colors of the gigantic sparkling light sculpture. The Light Symphony starts as shoppers pass their hands over the screen triggering various light to come on a off.
Check out the video; the Light Symphony installation is simply mesmerizing.
Why This Trend Is Growing
- Interactive Mall Installations
- New opportunities for interactive art and advertising installations in public spaces like malls and shopping centers.
- Touchscreen Technology
- Expanded development and implementation of intuitive touchscreen technology which allows for seamless user interaction.
- Interactive Led-powered Sculptures
- Increasing popularity of interactive art installation within public spaces
Industries Being Reshaped
- Retail Industry
- Retailers can leverage LED technology as a new advertising medium, incorporating interactive installation in their stores to drive sales.
- Technology Industry
- The usage of LED technology within interactive installations presents a disruption opportunity in the tech industry.
- Advertising Industry
- Interactive installations present an opportunity for marketing companies to reach new audiences and become more creative in their messaging.
