The CEPF Chopstick Tree is an extremely effective ambient PSA by the globally-renowned ad agency DDB. The tree is made entirely of wooden chopsticks, which the Chinese population disposes of daily. The numbers are alarming, with 45 billion pairs (the equivalent of 25 million trees) used annually.
Sufficed to say, the CEPF Chopstick Tree has an important message. The tree stands at 5 meters, snapped near the top to illustrate the fragility of nature. Check the CEPF Chopstick Tree out; maybe it'll have you thinking twice about your utensil choices.
What's Driving This Trend
- Eco-friendly Utensils
- Opportunity to innovate in creating unique eco-friendly utensils that can replace wooden chopsticks.
- Public Service Advertising
- Innovative ways to spread important messages, such as the CEPF Chopstick Tree, through public service advertising.
- Sustainable Design
- Opportunity for designers to create sustainable art installations and sculptures using recycled materials.
Who This Affects Most
- Restaurant Industry
- Restaurants can innovate in offering eco-friendly utensils to reduce waste and promote sustainability.
- Advertising Industry
- Advertising agencies can innovate in creating public service ads with unique and attention-grabbing installations.
- Art and Design Industry
- Artists and designers can innovate in creating sustainable installations and sculptures with recycled materials.
