I'm loving this BMW flash projection campaign, which uses afterimages to get the brand to literally stick in people's minds.
Inspired by the natural occurrence of remnants of bright light remaining in your sight when you close your eyes after a flash of bright light, the BMW Flash Projection campaign uses the same idea to leave an imprint of the BMW logo behind viewers' eyelids. I can't wait to see this ad in person at the movies.
Key Themes Behind This Trend
- Afterimage Advertising
- Opportunity to explore afterimage technology for advertising campaigns.
- Projection Advertising
- Opportunity to utilize projection technology to create memorable ads.
- Imprint Advertising
- Opportunity to leave lasting impressions on consumers through creative advertising techniques.
Where This Applies
- Automotive Industry
- Opportunity for automotive companies to use creative advertising techniques to stand out in a competitive market.
- Entertainment Industry
- Opportunity for movie theaters and entertainment venues to incorporate interactive ads using projection technology to enhance the consumer experience.
- Advertising Industry
- Opportunity for agencies to experiment with different forms of advertising, such as afterimage and projection technology, to create unique and memorable campaigns.
