The 2011 Pirelli Calendar has been unveiled, and "unveiled" just so happens to be the perfect verb to describe its racy contents. The much-anticipated calendar produced for the Italian tire brand was shot this year by famed designer-turned-photographer Karl Lagerfeld.
Dubbed 'Mythology,' the 2011 Pirelli Calendar features models and celebs portraying various Greek and Roman Gods beautifully in black and white. While Lagerfeld's version of the Gods lacks clothing, the calender rings in the new year with a tasteful tale of ancient history.
Why This Trend Is Growing
- Nude Calendar
- Opportunity to create new markets around nudity and sex appeal in a high-end calendar format
- Mythology Inspired Content
- Opportunity to create new versions of classical stories through a contemporary lens for marketing and entertainment purposes
- Celebrity-modeled Products
- Opportunity to attract consumers with a celebrity-endorsed product
Industries Being Reshaped
- Fashion
- Industry that can utilize mythology-inspired content for new apparel designs and collections
- Publishing
- Industry that can produce books and graphic novels based on updated mythology stories for younger target audience
- Beauty
- Industry that can use celebrity-modeled products to sell their brand
