Paris ad agency Fred & Farid created some very interesting Orangino Animal Ads as they put together some quick little spoofs of other ads.
In these short commercials, Orangina can be seen as a the champion product for all types of different categories including breakfast cereals, deodorants and mouthwashes. Although it has nothing to do with the actual drink product, it's quirky -- especially when the scenes are played out by animals. Take a look of the Orangino Animal Ads video, it's a beastly must-see.
What Makes This Trend Stand Out
- Animal-style Ads
- Opportunities for brands to partner with special effects companies to create animated animal characters for advertising campaigns.
- Humorous Commercials
- Brands can explore creating humorous ads to increase audience engagement and brand familiarity.
- Parody Advertising
- Brands to create parody ads that poke fun at the ads of their competitors, as a way to differentiate from the competition.
Sectors Adopting This
- Marketing and Advertising
- Industries can explore using animal-style ads, humorous commercials and parody advertising as innovative marketing strategies.
- Beverage Industry
- Brands can use humorous commercials to appeal to younger generations that are looking for fun and light-hearted advertisements.
- Entertainment Industry
- Brands can team up with special effects companies to create animated characters for use in movie trailers, advertisements, and other promotional materials.
