The Pringles ‘What the Farm’ campaign centers on the snack brand’s new multigrain chip variety and its corresponding site, What the Farm. The interactive communication platform follows five farmers in their countryside cabin.
The campaign is perfect for reaching a young adult audience, with enough quirky irony to attract even the most skeptical hipster. The accompanying print campaign features images of the farmers and their lady friends causing ruckus in the countryside. Unlike real farms, the Pringles ‘What the Farm’ just has one rule: have fun.
Why This Trend Is Growing
- Interactive Campaigns
- Companies can engage their audience through interactive campaigns.
- Humorous Marketing
- Humorous marketing can help companies appeal to a younger audience.
- Multigrain Products
- Developing multigrain products can help companies cater to health-conscious consumers.
Industries Being Reshaped
- Snack Foods
- Snack food companies can benefit from marketing their products in a humorous and interactive manner.
- Agriculture
- Agricultural companies can explore new avenues for marketing their products in unique and engaging ways.
- Digital Marketing
- Digital marketing companies can provide innovative solutions for brands to stand out and connect with their target audience.
