Volvo recently brought together 16 digital influencers (each an alumni fan from a Big East School) for Big East Media Day. They’re all going back to their alma mater with a college buddy and a Volvo S60 for the weekend to relive their college days, attend a highly anticipated basketball game and share their entire experience using their social channels.
The finalists will blog, post on Facebook, and tweet about their weekend. Everything will be aggregated on a microsite, and readers can vote on who they think deserves the title of “Biggest Fan of the Big East.”
The grand prize is a trip back to NYC for the Big East championships, a donation to their university in their name from Volvo and a big surprise from Volvo.
What's Driving This Trend
- Influencer Marketing
- Opportunities for brands to leverage social media influencers in their marketing campaigns by offering unique experiences and engaging with their audiences to increase brand awareness and loyalty, as demonstrated in Volvo's Big East Media Day event.
- User-generated Content
- Opportunities for brands to encourage users to create and share content on social media, which can increase engagement, reach, and provide authentic and relatable experiences, as shown in Volvo's Big East Media Day event.
- Brand Activations
- Opportunities for brands to create unique and memorable experiences for their audience, which can increase brand loyalty and word-of-mouth marketing, as demonstrated in Volvo's Big East Media Day event.
Who This Affects Most
- Automotive
- Automotive companies can leverage influencer marketing and user-generated content to increase brand awareness and promote their vehicles in a more authentic and engaging way, as demonstrated by Volvo's Big East Media Day event.
- Sports
- Sports organizations can partner with brands to create unique experiences for fans and increase engagement and loyalty, as demonstrated by Volvo's Big East Media Day event.
- Marketing
- Marketing agencies can provide services to brands to create successful experiential marketing campaigns, leveraging influencers, user-generated content, and other innovative techniques, as demonstrated by Volvo's Big East Media Day event.
