With 'Mad Men' rapidly exceeding media boundaries and becoming a lifestyle brand, the Roger Sterling 'Sterling's Gold' book could not have arrived at a better time. The book is a piece of fictional nonfiction based on the life of 'Mad Men' character Roger Sterling.
The book includes in-depth information about SCDP and the beginning of Don Draper's career. Paired with a pack of Lucky Strikes and a cocktail, the Roger Sterling 'Sterling's Gold' book will make a perfect present for any die-hard Mad Men fan this holiday season.
Why This Trend Is Growing
- Lifestyle Branding
- Opportunity for companies to create deeper cultural connections with their audience through the careful curation of a lifestyle brand that resonates with them.
- Fictional Nonfiction
- Opportunity for authors to blend fiction and nonfiction genres and capitalize on an audience's existing affinity for a fictional world.
- Nostalgia Marketing
- Opportunity for companies to market products and services that evoke feelings of nostalgia and capitalize on a customer's desire to reconnect with the past.
Industries Being Reshaped
- Publishing
- Opportunity for publishers to experiment with blending genres and creating new types of content to appeal to readers of all kinds.
- Entertainment
- Opportunity for entertainment companies to extend brand reach beyond the traditional mediums of TV and film and create a more immersive experience for fans.
- Consumer Goods
- Opportunity for consumer goods companies to tap into a customer's desire for nostalgia and create products that evoke feelings of the past while still staying relevant to modern tastes and styles.
