'With Jack' by Anca Varsandan takes Jack Skellington -- the Pumpkin King from 'The Nightmare Before Christmas' -- throughout the city. He poses next to a Starbucks cup, plays hide-and-seek behind a tree and even lounges on a wire.
We've seen several shoots that take childhood toys and place them into urban settings, although 'With Jack' by Anca Varsandan is perhaps the most season-appropriate. See more shots from the series above.
Implications - My favorite photo of the bunch involves Jack Skellington hanging of a car mirror. Just think of how epic it would be to be driving down a highway only to turn your head and get a quick glimpse of what's probably the coolest Halloween character in existence.
Why This Trend Is Growing
- Urban Toy Photography
- Opportunity for photographers to create unique and season-appropriate shoots by placing childhood toys in urban settings.
- Seasonal Character Promotion
- Brands can leverage popular characters from holidays like Halloween to engage with customers through creative marketing campaigns.
- Unexpected Brand Associations
- Companies can introduce their products or services in unexpected contexts, like featuring a Halloween character with a Starbucks cup, for disruptive brand positioning.
Industries Being Reshaped
- Photography
- Photographers can explore new creative avenues in urban toy photography, attracting clients seeking unique and eye-catching visuals.
- Marketing and Advertising
- Brands can incorporate seasonal characters like Jack Skellington into their promotions to increase customer engagement and drive sales.
- Product Placement
- Companies can seek opportunities to associate their products or services with unexpected contexts, creating memorable brand experiences for consumers.
