Veiled Visage Lookbooks

The Obscur SS 2011 Collection is Displayed on Masked Models

The Obscur SS 2011 collection comes from the imagination of Swedish designer Richard Söderberg. The rustic collection is filled to the brim with lamb leather, zippers, fixtures and other crude materials, making for a masculine line for both ladies and gentlemen.

Photographs taken for the Obscur SS 2011 lookbook fall right in line with the brand's identity -- showing dark, daring shots of masked models rocking the pieces.

Implications - It wouldn't be surprising if you had a chill run down your spine while looking through the spring-summer lookbook. The darkness and blackened mood of the photos certainly doesn't describe the warm weather months. Richard Söderberg is definitely a master of attention.

Masked Models Fashion
Designers using masked models to display their collections.
Rustic Fashion
Fashion collections utilizing rough materials and unconventional design.
Dark Aesthetic Fashion
Fashion collections with a dark, moody atmosphere.

Industries Being Reshaped

Fashion Industry
Designers exploring new ways to present their collections to audiences.
Leather Industry
Suppliers of rough and unconventional leather materials for designers.
Photography Industry
Opportunities for photographers to experiment with different moods and aesthetics.
SCORE
4.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 41%
Freshness 8%

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