You've greened up the rest of your life, so why not be environmentally conscious about your sex life, too? We've already found out we can recycle our vibrators at the sex toy dump (see trend below), and now it's time to invest in some organic personal lubricant.
Has the eco trend gone too far? The hippies over at TreeHugger don't think so.
"Keeping the moving parts well lubricated is a key to continued smooth operation," TreeHugger says, likening our bods to cars. "With that in mind, we present the products from Yes. Completely free of parabens, glycerin, hormones, silicones and petroleum products, they offer both water and (plant) oil-based lubricants designed to 'change your world from the inside.'"
Key Themes Behind This Trend
- Eco-friendly Personal Lubricant
- Disruptive innovation opportunity: Develop a sustainable and organic personal lubricant that is free from harmful chemicals and ingredients.
- Greening Up Intimate Products
- Disruptive innovation opportunity: Create eco-friendly and sustainable solutions for the adult industry, such as recyclable sex toys or biodegradable packaging.
- Demand for Natural and Organic Sex Products
- Disruptive innovation opportunity: Tap into the growing market of consumers seeking natural and organic alternatives for their sexual wellness needs.
Where This Applies
- Personal Care Products
- Disruptive innovation opportunity: Introduce environmentally friendly and organic options in the personal care industry, including lubricants, lotions, and hygiene products.
- Adult Industry
- Disruptive innovation opportunity: Incorporate sustainability practices into the adult industry by creating eco-friendly products, packaging, and marketing campaigns.
- Sexual Wellness Industry
- Disruptive innovation opportunity: Develop innovative solutions for the sexual wellness industry, focusing on natural, organic, and sustainable products and services.
