A measure of fame was brought to Cuero, a sleepy South Texas town, when a car hit a strange-looking, blue, furry mammal on a dusty road. Was it a chupacabra (Spanish for "goat sucker"), or just a mangy coyote? Phylis Canion, took the animal home where she tossed it in her freezer. She said that the chupacabra had been stalking her ranch for years, snatching her cats and chickens, and sucking the blood out of them. This, of course, has hit the news, and Canion is quickly cashing in, selling corny souvenirs and T-shirts. Sales are even being made internationally,“These shirts, four of them, are going to Sicily. We have sent shirts to Guam, we have sent shirts to Iraq, California, Memphis,†Canion said.
What Makes This Trend Stand Out
- Cryptozoology Merchandise
- Creating and selling merchandise related to cryptozoological creatures like the chupacabra for fans and enthusiasts.
- Local Legends Tourism
- Leveraging local legends and folklore to attract tourists and develop unique tourism experiences.
- Online Viral Sensations
- Capitalizing on viral sensations and internet memes to create and sell popular merchandise.
Sectors Adopting This
- E-commerce
- Developing online platforms and marketplaces for the sale of niche and unique merchandise.
- Tourism
- Creating tourism initiatives and experiences centered around local legends and mythical creatures.
- Marketing and Advertising
- Utilizing viral sensations and internet memes to promote and sell products through innovative marketing campaigns.
