Bowie-esque Babes

The Mario Sorrenti 'Think Punk' Spread with Freja Beha Erichsen

The Mario Sorrenti 'Think Punk' spread is a series of raging rebellion. The unique look that model Freja Beha Erichsen dons for the shoot simply screams David Bowie, who served as an icon for individualism for decades.

Featured in the Vogue Paris October 2010 edition, the The Mario Sorrenti 'Think Punk' series shows off some key pieces for the upcoming seasons. Though Freja Beha Erichsen's sheared platinum hair and fantasy makeup may be too much for some, the clothing from the shoot is totally wearable.

Punk Fashion
Disruptive innovation opportunities in reimagining and modernizing traditional punk fashion trends for mainstream clothing brands.
Individualism in Fashion
Disruptive innovation opportunities in creating customizable and personalized fashion pieces catering to consumers' desire for self-expression.
Retro-inspired Fashion
Disruptive innovation opportunities in incorporating elements of past fashion eras, such as David Bowie's iconic style, into contemporary fashion collections.

Where This Applies

Fashion
Disruptive innovation opportunities in the fashion industry, leveraging punk, individualism, and retro-inspired fashion trends to create new and unique offerings.
Hair and Beauty
Disruptive innovation opportunities in the hair and beauty industry through the development of cutting-edge products and techniques that replicate or reimagine punk and retro-inspired looks.
Entertainment
Disruptive innovation opportunities in the entertainment industry, merging the worlds of music, fashion, and performance to create immersive and experiential events and experiences.
SCORE
6.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 85%
Freshness 8%

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