Anyone who has had the misfortune of creating roadkill will immediately appreciate these clever print ads that communicate the fact that Volkswagen Bi-Xenon Lights are standard equipment on every Passat. The ads use animals dressed in reflective jackets to get the point across.
This exceptionally creative series of ads in this Volkswagen Bi-Xenon Lights promotion deliver impact in a way that is amusing, poignant and effective.
Implications - The ads were created by the advertising agency Mudra DDB Group in Mumbai, India. Photographer Tim Flach was the talented man who was able to capture the deer, hare and goat in their cute, reflective jackets. Can you imagine if you actually saw an animal on the street dressed up like that?
Key Themes Behind This Trend
- Creative Print Ads
- Opportunity for brands to create impactful and memorable advertisements using innovative techniques.
- Road Safety Promotion
- Potential for campaigns that raise awareness about road safety and encourage responsible driving.
- Product Highlight Through Unique Visuals
- Brands can use eye-catching visuals to showcase specific product features and benefits.
Where This Applies
- Advertising
- Opportunity for advertising agencies to come up with unique and creative campaigns that grab attention and generate brand awareness.
- Automotive
- Opportunity for car manufacturers to promote safety features and highlight product differentiation through creative advertising.
- Photography
- Photographers specializing in creative and unconventional photography techniques can collaborate with brands to create visually striking advertisements.
