Ad agency BBH London has created four Audi exploded view ads to illustrate different aspects of the new Audi A1 automobile. The ads cover driver-oriented interiors, powerful yet efficient engines, iconic exterior design and "the new A1 big idea condensed."
The Audi exploded view ads are graphically interesting and playful. They let viewers visualize the features of the high-end auto and provide an alternate way to see the many aspects of this luxury car.
Implications - This is the kind of strong ad campaign that Audi can thank for its rapidly rising brand appreciation world wide. This ad was led by creative direcotrs Kevin Stark and Nick Kidney, art directors Mark Reddy and Adrian Rossi, and designer/illustrator Rich Kennedy.
What's Driving This Trend
- Exploded View Advertising
- Exploded view ads offer a visually engaging way to showcase product features and qualities.
- Graphical and Playful Ads
- Graphically interesting and playful ads capture viewers' attention and leave a lasting impression.
- Alternative Perspectives in Advertising
- Using alternate views in advertising allows consumers to see products from different angles and appreciate their features.
Who This Affects Most
- Automotive Advertising
- Automotive companies can utilize exploded view ads to highlight the design and qualities of their vehicles.
- Creative Advertising
- Creative agencies can employ graphical and playful ads to create impactful campaigns for their clients.
- Marketing and Brand Management
- Marketing professionals can explore alternative perspectives in advertising to enhance brand awareness and appreciation.
