Mike Sorrentino is taking full advantage of his 'Jersey Shore' celebrity status to go virtual -- introducing The Situation's iPhone app.
The Situation coined the term GTL (gym, tanning, laundry) which pretty much sums up the guido's daily activities. The Situation's iPhone app is a GTL finder, locating the nearest gyms, tanning salons and laundromats. There are also workout plans starring The Situation, and you can press a button to hear his catchphrases. I'm sure they say something like, "You need to be on your tip-top game with your GTL to stay FTD to get the girls to DTF in MIA."
Why This Trend Is Growing
- Celebrity-branded Mobile Apps
- Opportunity for business professionals to capitalize on the popularity of celebrities by developing mobile apps branded with their names.
- Location-based Service Apps
- Disruptive innovation opportunity in creating apps that provide location-based services, such as finding nearby gyms, tanning salons, and laundromats.
- Workout and Fitness Apps
- Potential in developing workout and fitness apps that offer customized workout plans and motivation from celebrity figures like The Situation.
Industries Being Reshaped
- Mobile App Development
- Business opportunity for professionals in the mobile app development industry to create and monetize celebrity-branded apps.
- Location-based Services
- Opportunity for businesses in the location-based services industry to offer innovative services like GTL finders and other location-related features.
- Fitness and Wellness
- Disruptive innovation opportunities in the fitness and wellness industry for the development of workout apps and fitness plans endorsed by celebrities.
