Nicolas Premier -- son of a French mother and Congolese father -- took a trip to Africa in 2001 to get familiarized with his roots. Since then, this innovative photographer began producing paintings and photographs focused on the poverty in Africa.
Recently, Nicolas Premier has released a series of apparel based on this issue. With the mantra 'Africa is the Future,' Nicolas Premier initially intended his simple line of tees to be a one-off for his art exhibits, however, the shirts quickly gained popularity amongst activists and celebrities alike.
Why This Trend Is Growing
- Art-inspired Fashion
- Disruptive innovation opportunity for artists to collaborate with fashion designers and create apparel that carries powerful messages.
- Social Activism Apparel
- Opportunity for companies to design and produce clothing that promotes social causes and raises awareness.
- African-awareness Movement
- Opportunity for businesses to tap into the growing interest in African culture and create products that celebrate and support the continent.
Industries Being Reshaped
- Fashion
- Fashion industry can explore collaborations with artists and activists to create socially-conscious apparel.
- Art
- Art industry can expand its reach by collaborating with fashion designers to showcase art on clothing.
- Retail
- Retailers can cater to the demand for socially-conscious clothing by sourcing and marketing products that promote social causes.
