In collaboration with Coca-Cola Zero, Japanese fashion designer Jun Takahashi created a limited Coca-Cola music collection called 'Zero Makes Noise.'
Jun Takahashi used music as a major inspiration for his 'Undercover' clothing line. Therefore, for the 'Zero Makes Noise' collection, each Coke can will actually feature the 'Undercover' bear blind-folded and holding an electronic guitar. The new campaign will also feature jeans, t-shirts, phone cases and tote bags.
Implications - Where a limited number of companies once dominated certain industries, the natural progression of business often signifies expansion and the birth of a number of competing companies. With the rise in competition, ads are the primary means of attracting new customers and maintaining current ones. Advertising tactics that help with this goal include musical campaigns that incorporate fun, catchy jingles or campaigns that use familiar pop culture icons.
Why This Trend Is Growing
- Musical Drink Campaigns
- Musical campaigns in advertising beverage lines utilizing catchy jingles and pop culture icons for promotions.
- Collaborative Fashion Designs
- Collaborating with popular fashion designers to create limited edition product lines aimed to increase brand awareness and promote unique offerings.
- Cross-promoting Merchandise
- Cross-promotion of trendy merchandise, such as apparel, with beverage brands for increased revenue opportunities.
Industries Being Reshaped
- Beverage Industry
- Opportunities for the beverage industry to stand out in competitive markets by using creative advertising campaigns and unique product collaborations.
- Fashion Industry
- Opportunities for the fashion industry to explore partnerships with beverage companies to create limited edition product lines that offer new revenue streams.
- Merchandising Industry
- Opportunities for the merchandising industry to partner with beverage companies that use pop culture icons to create trendy, cross-promotional merchandise.
