The Ray Lewis Old Spice ‘Swagger’ commercial takes on a different spin by using the Baltimore Ravens linebacker who doesn’t play fantasy football but "fo’ real football." We all know and loved Isaiah Mustafa for his hilariously funny Old Spice commercials, but the Ravens star doesn’t disappoint.
Unlike Mustafa, who wore nothing but a towel around his waist and rode off on a horse, Lewis emerges in nothing but bubbles, grabs a saddle and rides off on his giant raven that is fully equipped with laser beams. Watch the commercial above to see once again, the power of Old Spice.
What Makes This Trend Stand Out
- Athlete Endorsed Commercials
- Athletes are being used more frequently in advertising campaigns to promote everyday products, presenting opportunities for brands to capitalize on the athlete's popularity and influence.
- Humorous Commercials
- Humorous commercials are becoming increasingly popular and effective, presenting opportunities for brands to showcase their more playful side and engage with audiences.
- Innovative Commercial Concepts
- There is a growing trend of creating unique and unconventional commercial concepts that grab attention and generate buzz, presenting opportunities for brands to stand out from the competition.
Sectors Adopting This
- Advertising
- The advertising industry is constantly evolving, presenting opportunities for brands to create innovative and impactful campaigns that resonate with audiences and generate buzz.
- Sports
- The sports industry is a lucrative market, presenting opportunities for brands to partner with athletes and leverage their popularity and influence to promote their products and services.
- Consumer Goods
- The consumer goods industry is highly competitive, presenting opportunities for brands to differentiate themselves through creative and memorable advertising campaigns that capture the attention of consumers.
