Pittsburgh Steelers safety Troy Polamalu has recently had his hair insured for $1 million dollars. Polamalu is a star safety for the Steelers, as well as the latest spokesman for Head and Shoulders.
There's no doubt that Polamalu got his hair insured at the behest of Head and Shoulders. Polamalu is a household name (for NFL fans), and his commercials reach millions of NFL fans every Sunday. Losing him and his long locks would certainly be a disaster.
Why This Trend Is Growing
- Celebrity Body Part Insurance
- There's a growing trend of celebrities insuring their body parts for exorbitant amounts of money.
- Brands Insuring Athlete Endorsement
- Brands are encouraging athletes to insure their lucrative endorsements to protect against unforeseen events.
- Alternative Insurance Policies
- Insurance companies could offer unique insurance policies as a disruptive innovation, such as hair insurance for models or voice insurance for singers.
Industries Being Reshaped
- Insurance
- Companies in the insurance industry could offer alternative policies to attract new customers and stay relevant in a crowded market.
- Sports Marketing
- Brands that use athletes as spokespeople could be disrupted by the trend of insuring athlete endorsements, potentially leading to new and innovative marketing strategies.
- Personal Branding
- Personal branding consultants and services could incorporate body part insurance as a unique selling proposition for their clients.
