Have you ever heard of your son or daughter, or another young child, ever WANT healthy food as a snack? Of course not. Well this may change because of a new marketing campaign: Baby Carrots as junk food!
Advertising giant Crispin Porter + Bogusky are initiating a new strategy to get health food into the stomachs of children, and willingly so. The campaign that will rebrand baby carrots as junk food will package the carrots in bags that are similar to potato chip packaging like Doritos. Slogans such as "The original orange doodles" will be used within the campaign.
