Spoiler Alert Subway Signs

Jason Eppink Preserves the Mystery of the NYC Subway System

Jason Eppink’s spoiler alert signs are meant to preserve the mystery and wonder that comes with taking public transportation. These signs warn people not to look up if they don’t want to know where they are going.

I will admit that riding random subways around the city does seem like fun. Tourists probably get a kick out of these signs; locals, not so much. When it comes to public transportation, knowledge is power.

Mystery Preservation
Opportunity for innovative solutions that preserve the mystery and wonder of experiences, whether in transportation or other industries.
Informative Discretion
Potential for discreet and selective dissemination of information to enhance user experience and create unique interactions.
Experiential Exploration
Growing interest in spontaneous and exploratory experiences, prompting opportunities to design innovative services that cater to this desire.

Sectors Adopting This

Transportation
Fun and creative opportunities in the transportation industry to introduce elements of surprise and suspense into the passenger journey.
Tourism
Innovations in the tourism industry that offer unconventional travel experiences by embracing spontaneity and promoting exploration.
Entertainment
Potential for disruptive innovations in the entertainment industry that focus on preserving the element of surprise and delight in various forms of media and experiences.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 28%
Freshness 8%

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