The Vice Style 'Hanging Around' editorial featured long-haired models Ivy and Theresa, suspended in public spaces like subways, museum-like corridors and basketball courts. Photographed by Claudio Campo-Garcia, the majority of the images held a dull tinge that added soft mystery.
Styled by Nina Byettebier, the clothes were kept cool and comfortable; oversized shirts and flat boots make for the most efficient monkey bar poses.
Implications - The fun photoshoot may make you wonder how these models got into such positions. One of the models is even wearing high heels! The Vice Style ‘Hanging Around’ editorial is different because not only does it focus on clothing, it also focuses on the aspect of fun photography.
Key Themes Behind This Trend
- Suspension Photography
- This editorial showcases a trend of suspended photography, capturing models in unique and unexpected positions.
- Street Gymnastics
- The models' monkey bar poses highlight a trend of incorporating athletic elements and street style into fashion photography.
- Mystery Aesthetic
- The dull tinge and soft mystery in the images represent a trend of creating a visually intriguing and enigmatic atmosphere in fashion editorials.
Where This Applies
- Fashion Photography
- There is a disruptive innovation opportunity to explore new ways of capturing models in unconventional and gravity-defying positions, pushing the boundaries of fashion photography.
- Athleisure Fashion
- The use of oversized shirts and flat boots in this editorial presents an opportunity for the athleisure industry to explore more versatile and comfortable clothing options.
- Artistic Direction
- The incorporation of mystery and visually intriguing elements in fashion editorials offers a disruption opportunity for creative directors and artists to experiment with unique storytelling and aesthetics.
