Malin+Goetz latest line of eau de toilette are meant to be used in pairs. Scents in the collection include petitgrain tonic, synthesized geranium leaf, rum tonic, synthesized lotus root, lime tonic and synthesized musk. Coming in simple packaging layouts, the color of the box is also in coordination with the corresponding scent.
By mixing and matching Malin+Goetz's perfume, you're able to have a scent like no other.
Implications - AWKWARD GRAMMAR
Creating pairing combinations for products -- like these perfumes do -- are a great opportunity for businesses to up-sell their products by increasing the volume of consumer purchases made. Businesses with product pairings get consumers excited about purchasing multiple products.
What's Driving This Trend
- Fragrance Pairing
- Creating fragrance pairings or combinations can increase consumer purchases by encouraging the up-selling of multiple products.
- Coordinated Packaging
- Coordinating packaging and color schemes with a product's scent or flavor can make it more appealing to consumers and enhance the overall product experience.
- Synthesized Scents
- Incorporating synthesized scents or ingredients into products can offer unique and unexpected fragrance combinations that are different from natural scents, creating disruption in the fragrance industry.
Who This Affects Most
- Perfume and Fragrance
- Offering pairing combinations in the fragrance industry can drive up sales volume and appeal to consumers looking for a personalized and unique scent experience.
- Packaging and Design
- Designing packaging that is coordinated with the scent or flavor of a product can increase product appeal and enhance the overall product experience.
- Synthetic Ingredients
- Incorporating synthesized scents or ingredients into various industries such as home fragrance, flavored beverages or food, and cosmetics, can offer new and innovative flavor combinations not found in nature.
