At first glance, there's nothing too out of the ordinary in the Frankie Morello Fall 2010 ad campaign. Photographer Mariano Vivanco captured models Sessilee Lopez and Valeria Dmitrienko in these photographs filled with sensuality galore.
At second glance, if you look closely at the vertical photograph and focus on the bottom left-hand corner, you'll see a male model with his hands down his pants. Nice.
Implications - The fashion industry uses sex to sell. By having half-naked models and shockingly sexually graphic images, the company is portraying themselves in a certain light. This can work positively or negatively for a fashion house as this aesthetic can be seen as hot or trashy.
Key Themes Behind This Trend
- Sex-sells Fashion
- The use of sensual and sexual imagery in fashion campaigns to create brand recognition and appeal to target demographics.
- Provocative Advertising
- The use of unconventional or controversial advertising techniques in fashion campaigns to create buzz and stand out from competitors.
- Controversial Imagery
- The use of shocking or explicit imagery in fashion campaigns to provoke discussion and generate brand awareness.
Where This Applies
- Fashion
- The fashion industry is constantly seeking new and innovative ways to market products and engage with customers.
- Advertising
- The advertising industry is responsible for creating and executing marketing strategies and campaigns for fashion brands.
- Brand Management
- Effective brand management is crucial for fashion companies to differentiate themselves in a crowded market and appeal to target audiences.
