50-Foot Marshmallow Cannon (FOLLOW-UP)

Sweet Revenge

So marshmallows aren't much fun if you haven't got an open fire around and Super-Soakers are a bummer if you hate getting wet. So, what about a pneumatic gun that shoots marshmallows?! Great idea right, if you can't eat 'em shoot 'em! What can be more fun than hiding behind a bush and popping someone you love in the forehead with mushy candy from 50 feet away? Leave it to Hammacher Schlemmer to find this gem that combines America's loves of high calorie sweets and firearms.

A year ago Trend Hunter profiled a marshmallow gun that could fire marshmallow 30 feet. But this more powerful option deserved a follow up.

Pneumatic Marshmallow Guns
Opportunity for creating more powerful and innovative marshmallow guns that can shoot even farther.
Outdoor Gaming
Opportunity for developing new outdoor gaming experiences that incorporate shooting marshmallows as a fun and safe activity.
Food-inspired Toys
Opportunity for designing toys and gadgets that combine the enjoyment of food with interactive play.

Where This Applies

Toy Manufacturing
Disruptive innovation opportunity in toy manufacturing through the creation of advanced marshmallow gun models.
Outdoor Recreation
Disruptive innovation opportunity in the outdoor recreation industry by incorporating marshmallow shooting games into existing offerings.
Food and Beverage
Disruptive innovation opportunity in the food and beverage industry by exploring the potential of food-inspired toys and gadgets.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 56%
Freshness 8%

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