The TomTom GPS system has gone over to the darkside with their new Star Wars line of voices. This YouTube video shows TomTom promoting their new venture by getting Yoda (the Jedi Master) into the studio to record some directions.
The hilarious clip shows Yoda constantly reversing the sentence structure (as he does in the movies) much to the director's dismay. Finally when the directors of the sound recording get fed up, Yoda uses his Jedi magic to sedate them. It's about time the TomTom GPS system got a little Star Wars action, especially from Yoda.
Why This Trend Is Growing
- Voice Personalization
- The trend of using celebrity voices or fictional characters in GPS systems to provide a unique and entertaining navigation experience.
- Brand Collaborations
- The trend of brands partnering with popular movies or franchises to create unique and engaging products.
- Humor in Advertising
- The trend of using humor in advertising to capture attention and create a memorable brand experience.
Industries Being Reshaped
- GPS Technology
- The GPS technology industry could explore partnerships with movie franchises to create unique and appealing navigation experiences.
- Entertainment
- Entertainment industry players can explore collaborations with technology companies to provide voice personalization options in popular products.
- Advertising
- The advertising industry can explore the use of humor and brand collaborations to create engaging and memorable campaigns.
