American Eagle is Offering Smartphones to Anyone Who Tries on Denim
Vittoria Natarelli — July 9, 2010 — Marketing
References: ae & news.yahoo
American Eagle is offering smartphones to anyone who tries on a pair of denim between July 21st and August 3rd.
The smartphones offered are the newest on the market. With brand new HTCs, Droids and Motorolas as options, lucky jeans buyers get a new phone for free when they sign up for a two-year plan. On top of the new phone, those who sign up will receive a $25 American Eagle gift card. Back-to-school shopping is an important time for teen retailers, and since American Eagle is offering smartphones to shoppers, they will for sure blow the competition out of the water.
The smartphones offered are the newest on the market. With brand new HTCs, Droids and Motorolas as options, lucky jeans buyers get a new phone for free when they sign up for a two-year plan. On top of the new phone, those who sign up will receive a $25 American Eagle gift card. Back-to-school shopping is an important time for teen retailers, and since American Eagle is offering smartphones to shoppers, they will for sure blow the competition out of the water.
Trend Themes
1. Smartphone Incentives - Offering smartphones as incentives can attract customers and drive sales for retailers.
2. Back-to-school Marketing - Using promotions during the back-to-school shopping season can give retailers a competitive edge.
3. Partnerships with Mobile Providers - Collaborating with mobile providers can provide retailers with unique promotional opportunities.
Industry Implications
1. Retail - Retailers can explore smartphone incentives as a way to attract customers and increase sales.
2. Telecommunications - Telecommunications companies can partner with retailers to offer exclusive promotions and drive customer sign-ups.
3. Mobile Devices - Mobile device manufacturers can collaborate with retailers to offer their latest models as incentives and increase brand visibility.
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