Urban Mushing

Dog Powered Transportation

Why does this seemingly crazy stuff always start in Southern California? OK, here we go, so apparently a group of lazy Southern Californians were jealous that their dogs were getting less exercise than they were so they started tying the dogs to off road motorless scooters and calling themselves “urban mushers.” OK, I have to admit it looks like fun. It may even be the answer to the oil crisis. Yeah, lets put all our pets to work. Lazy bastards, they've had a free ride long enough. Image everyone commuting to work, being pulled by dogs. Workplaces setting up kennels to “recharge” your dog team, children pulled by hamsters and gerbils, an endless supply of organic green energy. We just have to build a robotic poo cleaner.

Urban Mushing
Disruptive innovation opportunity: Exploring dog-powered transportation as an eco-friendly alternative to traditional modes of commuting.

Sectors Adopting This

Pet Industry
Disruptive innovation opportunity: Developing products and services to cater to the growing trend of urban mushing and dog-powered transportation.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 4%
Freshness 8%

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