It seems that most of North America has been struck by an intense heat wave, and while fashion models may look like babes during fiery temperatures, the majority of woman tend to feel and look like a hot mess.
In an attempt to narrow down what exactly these models do to stay cool while looking unbearably sexy, this gallery is the best of the best in heat wave fashions. Whether going completely naked or finding the perfect maxi, we need all the inspiration we can get to pull through this heat wave and not look like a complete disaster.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 52%
Freshness 8%
