The Balinese Alila Villas Uluwatu is a beautiful new resort, located on the Indian Ocean that will take your breath away. Despite its beauty, the real breath-taker is its eco-friendly attributes. The Alila Villas Uluwatu is the first of its kind to get the highest level of certification for the ESD (Environmentally Sustainable Development).
Click through the gallery and take yourself (virtually) to paradise.
Implications - As North American society continues to progress towards more environmentally friendly modes of operations, companies are looking to do the same in hopes of attracting customers who fall under the eco-conscious demographic. Even affluent resorts are using this sales tactic to attract more visitors, proving the pattern of eco-marketing to be more than a passing phase.
Key Themes Behind This Trend
- Eco-friendly Resorts
- The trend of eco-friendly resorts is on the rise as companies strive to attract eco-conscious customers.
- Environmentally Sustainable Development
- The certification of the Alila Villas Uluwatu highlights the trend of environmentally sustainable development in the resort industry.
- Eco-marketing
- Luxury resorts are using eco-marketing as a sales tactic to attract more visitors.
Where This Applies
- Hospitality and Tourism
- The hospitality and tourism industry is adopting eco-friendly practices to cater to the growing demand for sustainable travel experiences.
- Sustainability
- The sustainability industry is providing solutions and certifications for environmentally friendly resort developments.
- Luxury and Lifestyle
- The luxury and lifestyle industry is incorporating eco-marketing strategies to target eco-conscious consumers.
