The Ray-Ban 'Rare Prints' campaign not only wants you to "Never Hide" but to also show yourself in the brand's cool interactive contest.
When you come across one of the ads in a magazine, make sure you get onto the Ray-Ban's Rare Prints contest page and join in on the interactivity. All of the Ray-Ban ads for the Rare Prints campaign were created by individual artists in this unique campaign. Happy interactivity!
Implications - Interactive ads or the incorporation of both print ads, commercials and viral videos can be a winning combination for companies across many industries. Companies who utilize all of these mediums to target their consumers will find they more effectively penetrate their target market.
Key Themes Behind This Trend
- Interactive Ads
- Disruptive innovation opportunities include incorporating interactivity in ads across various platforms to engage and capture consumers' attention.
- Print Ads
- Disruptive innovation opportunities lie in creating unique and artistic print ads that stand out and generate interest among consumers.
- Viral Videos
- Disruptive innovation opportunities exist in creating engaging and shareable viral videos as part of marketing campaigns to increase brand exposure and reach.
Where This Applies
- Advertising
- Disruptive innovation opportunities can be found in the advertising industry by leveraging interactive ads, unique print ads, and viral videos to attract and retain customers.
- Fashion
- Disruptive innovation opportunities in the fashion industry involve incorporating interactive elements in advertising campaigns to enhance brand awareness and customer engagement.
- Art
- Disruptive innovation opportunities arise in the art industry through collaborations with brands to design unique and creative print ad campaigns that capture consumers' attention.
