ThinkGeek was sent a cease and desist letter from the National Pork Board for their faux 'Unicorn Meat' product that they posed on their website for April Fool's day.
The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat").
The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love?
What Makes This Trend Stand Out
- Faux Product Pranks
- Opportunity for companies to create and market humorous and imaginative fake products.
- Cease and Desist Challenges
- Opportunity for legal professionals to handle cease and desist cases related to trademark infringement.
- April Fool's Marketing
- Opportunity for brands to leverage April Fool's Day as a marketing strategy by creating attention-grabbing pranks and stunts.
Sectors Adopting This
- Ecommerce
- Opportunity for eCommerce platforms to expand their product offerings with quirky and novelty items.
- Food and Beverage
- Opportunity for food and beverage companies to explore innovative and unconventional food products to appeal to niche markets.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop creative and engaging campaigns centered around novelty products and viral pranks.
