Umit Benan is determined to put Turkey on the fashion map. After all, his homeland is the inspiration behind his SS '11 collection. Istanbul's ultra-relaxed coffee shops and sartorial attitude take on new life in Umit Benan's collection of baggy trousers and double-breasted jackets.
Benan's SS '11 collection is very Old World, but at the same time has a modern point of view. The pieces were anchored by chocolates, navy blues and earth-inspired hues that, without a doubt, added to its Turkish charm.
What's Driving This Trend
- Turkish-inspired Menswear
- The trend of incorporating Turkish influences into menswear designs provides an opportunity for innovative fashion brands to offer unique and culturally-rich clothing options.
- Relaxed Sartorial Attitude
- The trend of embracing relaxed and comfortable sartorial attitudes in fashion opens up opportunities for brands to create stylish yet comfortable clothing that effortlessly combines fashion and function.
- Modernizing Old World Aesthetics
- The trend of modernizing traditional Old World aesthetics in fashion presents an opportunity for brands to create innovative designs that blend historical references with contemporary elements.
Who This Affects Most
- Fashion
- The fashion industry can embrace the trend of Turkish-inspired menswear by incorporating elements of Turkish culture and design into their collections.
- Retail
- The retail industry can capitalize on the trend of relaxed sartorial attitudes by offering comfortable yet stylish clothing options that cater to consumers seeking both fashion and comfort.
- Textiles
- The textiles industry can benefit from the trend of modernizing old world aesthetics by creating fabrics and materials that mimic traditional designs while incorporating modern technological advancements.
