World Cup Flip-Flops

Havaianas 'Teams' Sandals Let You Rep Your Football-Frenzied Country

If you've come down with a case of World Cup fever, you need to get your hands on a pair of these Havaianas 'Teams' sandals. The flip-flops are adorned with the team colors from 17 different countries, from Algeria to the USA.

Havaianas was kind enough to send me pairs of the USA and Brasil flip-flops, and when I've worn them, they've been getting a ton of attention at the beach bars here in San Diego. Havaianas has two upcoming viewing parties--see the video above for what's in store.

Sport-themed Products
Creating sport-themed products like Havaianas 'Teams' Sandals could become a new trend, appealing to the fans of whichever sports are popular at the moment.
National Flag Items
National flag items such as the Havaianas 'Teams' Sandals could be used for promotion, especially for companies whose products represent a certain nation, such as airlines, tourism boards, or food companies.
Customizable Flip-flops
Providing customizable flip-flops like Havaianas 'Teams' Sandals could be a new trend, catering to customers who want to add their own design and personal touch to their footwear.

Industries Being Reshaped

Fashion
Fashion companies could create and launch sport-themed products, like Havaianas 'Teams' Sandals, to stay on-trend.
Tourism
Tourism boards of countries could create national flag items like Havaianas 'Teams' Sandals to promote their destinations.
Events
Event organizers could provide customizable flip-flops like Havaianas 'Teams' Sandals as a souvenir or merchandise for attendees.
SCORE
5.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 94%
Freshness 8%

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