The Contributing Editor 'Two of Hearts' editorial is heart-melting. I'm not one to find everything and anything cute, so when I say something is adorable, I mean it. Photographer Kevin Amato managed to capture that ineffable twinkle between couples without fail.
Fashion editor Mensor Kamaraké styled models Sessilee Lopez and Wendell Lissimore in playful pseudo-matching ensembles by the likes of designers like Louis Vuitton, D&G and General Idea.
Implications - These playful editorials use the power of emotional appeal that comes with romance to sell a product. Using sentiment to target certain age demographics or package a commodity aimed to induce specific emotions within customers is a great way to appeal to a broad consumer base.
What's Driving This Trend
- Playful Pictorials
- Using sentiment to target certain age demographics or package a commodity aimed to induce specific emotions within customers is a great way to appeal to a broad consumer base.
Who This Affects Most
- Fashion
- Creating playful pseudo-matching ensembles that evoke emotions can help brands reach a wider audience.
